I read that 79% of business buyers say it’s absolutely critical or very important to interact with a salesperson who is a trusted advisor — not just a sales rep — who adds value to their business. Second, customers demand smarter sales experiences, and they want sales reps who are personal consultants that help them address their challenges instead of treating them like another lead in the pipeline.


Now this was written about business sales, but it is very true for you and I too. Our clients need and want Trusted Advisors, not sales people.